MKTG 310 Consumer Behavior - All 7 Weeks Discussions

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w1 dq1 – Rituals and Consumption

w1 dq2 – Diversity

w2 dq1 – Acculturation

w2 dq2 – Subcultures

w3 dq1 – Brand Personality

w3 dq2 – You’re the Ad Exec

w4 dq1 – VALs Responses

w4 dq2 – Product Positioning

w5 dq1 – Humor in Advertising

w5 dq2 – Flower Power

w6 dq1 – Major and Minor Purchases

w6 dq2 – Decision Making

w7 dq1 – Marketing to Children

w7 dq2 – Organizational and Personal Values