MKTG 310 Week 6 Choice Theory - You Decide

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Scenario
Scenario Summary

You work for a start-up that makes organic hummus! The product is quite delicious, but hummus appeals to a very wide-range of people and groups. Your new company could exhaust its resources trying to appeal to every group that may be a likely hummus consumer. It is your job as the marketing analyst to recommend a research strategy and approach to figure out which groups to target with your hummus.