MKTG 320 Market Research - All 7 Weeks Discussions

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w1 dq1 – Market Intelligence and the Organization

w1 dq2 – Marketing Research In Practice

w2 dq1 – Marketing Research Process

w2 dq2 – Research Design and Implementation

w3 dq1 – Sources of Information

w3 dq2 – Internet and Available Data

w4 dq1 – Marketing Research on the Internet

w4 dq2 – Making Surveys Work

w5 dq1 – Attitude Measurement

w5 dq2 – Questionnaire Design

w6 dq1 – Data Evaluation

w6 dq2 – Sampling Methodology

w7 dq1 – Hypothesis Testing

w7 dq2 – New Product Research