MKTG 410 Advertising and Public Relations - All 7 Weeks Discussions

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MKTG-410 Advertising and Public Relations – All 7 Weeks Discussions

w1 dq1 – Effective IMC World

w1 dq2 – The Persuaders

w2 dq1 – Market Segmentation

w2 dq2 – Brand Identity

w3 dq1 – IMC Objectives, Strategies, and Goals

w3 dq2 – IMC Benchmarks and Budgets

w4 dq1 – Creative Process

w4 dq2 – Color

w5 dq1 – Media Impact

w5 dq2 – Brand Messages

w6 dq1 – Consumer Sales Promotion

w6 dq2 – PR

w7 dq1 – Ethical Issues

w7 dq2 – Measuring Social Media