MKTG 310 Week 5 Assignment Solution

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Homework

Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product. Write an introductory paragraph explaining both of the products you chose: why one is utilitarian and
why the other is hedonic. Then, write a paragraph for each product evaluating how effectively the websites you chose play into how consumers will shop for those products.