MKTG 320 Week 6 You Decide Solution

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Week 6 You Decide – Vancouver Symphony Orchestra

1. What management questions you are hoping to resolve and how did the data help?

2. What decisions did you make?

3. What are the strengths and weaknesses of this market research project?

4. What trade-offs have been made?

5. Explain any sampling bias?

6. What issues would you address in future surveys and studies?